Let me tell you what happens when you agree to do a review for POM.
You will be sitting in your room one day. Innocent. Unsuspecting. Naive.
You are probably twiddling your thumbs.
You are probably not studying.
You probably should be studying. You definitely should not be twiddling your thumbs.
Twiddle. Twiddle. Twiddle.
You will get a call from your doorman. (Yes! You have a doorman! Aren’t you so very Real Housewives of New York!)
Your doorman will demand your presence at the front desk immediately. He will yell things into the phone such as, “I can’t be held responsible for this!” and “Oh, the humanity!” (You know what they say…like lessee like doorman. Especially when it comes to having a proclivity for hyperbole.)
You will. Calmly. Slowly. Make your way to the lobby. If you are not like me, then you will take the elevator. To expedite the inevitable. If you are like me. You take the stairs. Down 12 flights. To prolong the inevitable. The inevitable potentially being a package that has the word Anthrax written all over it. The inevitable also potentially being a surprise visit from Johnny Depp, who has secretly fallen in love with you while reading your blog and has hired a private detective to hunt you down so that he can proclaim his love for you. But like I said. You go slowly down to the first floor. Guess which option you think is more likely.
And there in the lobby. What do you see. But a package the size of a small elephant (i.e. not very small at all).
The label on which reads. Merry Christmas. Love, POM.
Oh. The. Humanity.
At first you are slightly panicked. Because, well. You don’t really drink juice. And now you are sitting here. With 6 thousand bottles of juice. All of which need to be refrigerated.
Stay cool, Jo. Stay cool.
You lug the package upstairs. Sit at your computer. And consider your options.
You could (a) abandon ship. Become a fugitive. Run away from your problems rather than try to solve them. Leave Sophie to clean up the mess that you leave in your wake. But you have a feeling that doesn’t bode well for your karma. (b) Convince your guy friends that POM has alcohol in it. And that they should use it in their next case race. Also. Maybe not so good for your karma. (c) Google around for a while. Stumble across a recipe for POM velvet cupcakes. And make them. Eat one. Eat two. If you are Adam, eat three. Bemoan the fact that you don’t have an unlimited supply of pomegranate juice. Because now you won’t be able to eat these every day for the rest of your life.
Oh, the humanity.
While you can’t necessarily discern the pomegranate flavor in the cupcakes themselves, you can definitely tell that there is something fruity going on. And that frosting? Well, that frosting is a dream. If there is one word of advice that you take from this post? It is that you should make that frosting. Pronto.
POM Velvet Cupcakes with POM Cream Cheese Frosting
Makes 2 dozen plus one 8×8 inch cake, adapted from POM’s website.
Cream Cheese Frosting:
3 cups pomegranate juice
4 oz unsalted butter, softened
16 oz cream cheese
confectioner’s sugar, to taste
Reduce the pomegranate juice, over low heat, down to 2/3 cup. Allow to cool. Using an electric mixer, cream together the butter and the cream cheese. Turn the speed down to low. Add in the reduced pomegranate juice (now pomegranate molasses!). Add in confectioner’s sugar until the desired taste and consistency is reached.
2 1/2 cups pomegranate juice
1 lb sugar
14 oz soft unsalted butter
4 large eggs
1 1/2 cups buttermilk
2 tbsp white vinegar
2 tsp vanilla
15 oz flour
1 1/2 oz cocoa powder
3/4 oz baking soda
pinch of salt
1/4 cup heavy cream
1. Preheat the oven to 350. Reduce the pomegranate juice over low heat until it is half a cup.
2. Cream together the sugar and butter until fluffy. Turn the speed on your mixer down to low and add in the eggs one at a time. In a separate bowl, combine the buttermilk, white vinegar, vanilla, and pomegranate reduction. In yet another bowl, sift together the flour, cocoa powder, baking soda and salt. Add 1/3 of the flour mixture to the butter/sugar/eggs. Add half the liquids. Repeat until everything has been mixed in. Then add in 1/4 cup heavy cream, mixing until just combined.
3. Pour into cupcake liners until they are 3/4 full. Pour the remaining batter into an 8×8-inch square pan. Bake for 20-25 minutes or until a toothpick inserted comes out clean. Let cool, then frost.
6 bottles down. A seemingly infinite number to go.
Next stop. Bagels and twists.
Take the Healthy Bread in Five Minutes A Day recipe for Cinnamon Raisin Bagels. Substitute pomegranate juice in for water. Form into bagels and twists. Bemoan the fact that your bagels and twists are not so nicely shaped because of the fact that this dough is so damn wet. Bake anyway. Relish the breathtaking smell that is coming from your oven. Be unable to restrain yourself from waiting until the bagels and twists cool before cutting into them. Burn your fingers multiple times from trying to cut into piping hot bagels. Think about how this had better be worth the multiple blisters you are starting to develop. Forge ahead. Cover with Naturally Nutty’s chocolate sunflower butter. Fall in love.
These babies will be featured in the HBinFive round-up, hosted by Michelle at Big Black Dog. They have been yeastspotted. And they are going to Natashya at Living in the Kitchen With Puppies for Bread Baking Day! And to Apu for Healing Foods: Pomegranate, an event created by Siri’s Corner!
Thanks POM for sending me all of this juice!
Disclaimer – Although I received these products for free, I did not receive any monetary compensation for doing this review. My thoughts and feelings on them are entirely my own.
Also, today is the last day to send in your Regional Recipes: Vietnam submissions! Email them to me at email@example.com!